Choose a plan that scales with you
APEX Sales AI offers two flat-rate monthly plans, priced per account rather than per seat — Starter at $97 and Professional at $147 — and an Enterprise plan priced for your team. Messaging and voice usage are billed at pass-through cost on every plan.
Starter
For agents who live on the phone. Everything one agent needs to dial, track and book leads, with DNC checks and quiet hours built in. One flat monthly price, not per seat.
Need texting and automations? Choose Professional.
Professional
For agents who want every lead followed up, not just dialed. Adds two-way texting, automations and AI, so leads keep hearing from you between calls.
Everything in Starter, plus:
For agents who follow up across calls, texts and email.
Enterprise
For agency owners running a team of agents. See what every agent is doing, route leads fairly, and roll out your scripts and automations to the whole team from one place. Priced for your team size.
Everything in Professional, plus:
Tell us about your team, then book a walkthrough.
Flat monthly price per account. Messaging carrier fees billed separately. See Billing Terms for details.
What each plan includes
Starter is $97 per month for agents who live on the phone: the autodialer (included, not an add-on), inbound and outbound calling, pipelines that track every lead by stage, leads from your vendors straight into your CRM, appointments on a calendar that syncs with yours, built-in DNC checks and quiet hours, Apex OS on your iPhone, and contact lists with CSV import, custom fields and tags. Professional is $147 per month and adds everything in Starter plus two-way texting, one inbox for SMS, WhatsApp and email, AI that rewrites every text so no two go out identical, automations, drip campaigns, automated appointment booking, message templates and scheduled texts. Enterprise includes everything in Professional and adds agency tools, priced for your team: one view of every agent's calls, texts and leads, round-robin lead distribution, team hierarchy, automations and setup pushed to every agent, a shared script library, a team inbox, team analytics, call analysis, lead batches and task lists, unlimited local numbers and priority support. Flat monthly software fee; messaging and voice usage are billed at pass-through cost. Pricing is the same whether you sell ACA, Medicare, or Life. APEX is sold demo-first, meaning every new account begins with a live walkthrough so we can configure your numbers, workflows, and compliance settings before you go live.
The platform
What APEX does across the three plans. The table above shows which tier each capability starts on.
Complete SEP
contacts, deals, pipelines, tasks
Dialer & SMS/MMS
2-way threads on any device
Team routing
hierarchy, round-robin & team inbox (Enterprise)
Smart Forms & Pages
capture, qualify & schedule
Automation
drip & rules engine with stop-on-reply
Compliance Guardrail
DNC, quiet hours, audit log
Analytics
reply rate, block rate, number health
Integrations
Embed on any website
Why Apex is Worth Every Penny
The cost of missed follow-ups and manual work far exceeds the investment in Apex
Inbound forms and missed calls trigger SMS automatically
Timezone-aware reminders before every appointment
SMS, dialer, calendar, booking, and page builder in one
With Apex
Automated outreach, a full calendar, and compliance checks on every send
Calculate Your Potential ROI
See how much more you could earn with Apex automating your follow-ups and booking appointments
Your Business Details
* Calculations based on industry averages and typical Apex customer results
Your Estimated ROI
Estimated Monthly Net ROI
$19,515
After Apex subscription cost
Frequently Asked Questions
APEX is TCPA/10DLC-aware. All messages run through compliance checks (DNC, quiet hours). Learn more in Billing Terms.