Cookies Policy
Effective date: July 19, 2026 • Controller: Apex Sales AI, LLC
This Cookies Policy explains how we use cookies and similar technologies on apexsales.ai. For personal data handling, see our Privacy Policy.
1. What are cookies & similar technologies?
We use several types of technologies to collect information:
- • Cookies: Small text files stored on your device
- • Pixels: Tiny images that track interactions
- • Local storage: Browser storage for preferences
- • SDKs: Software development kits for analytics
2. Who places cookies?
First-party cookies are set by us directly. Third-party cookies are set by our partners and service providers, including analytics and advertising platforms.
3. Purposes & legal bases
| Category | Purpose | Legal Basis |
|---|---|---|
| Strictly Necessary | Run the site; security; load balancing; login; consent state | Legitimate interests/contract (no consent required) |
| Functional | Preferences, UI state, chat | Consent |
| Analytics | Usage/performance measurement | Consent |
| Advertising | Campaign measurement/retargeting | Consent; may be "sell/share" (CPRA) |
Note: We honor Global Privacy Control (GPC) where required.
4. Example cookies
| Category | Examples | Purpose |
|---|---|---|
| Strictly Necessary | session, cookie_consent, CDN anti-bot | Session management, consent tracking, security |
| Functional | locale, chat_session, ui_preferences | Language settings, chat state, UI customization |
| Analytics | _ga, _ga_*, __clck, __clsk | Google Analytics, Microsoft Clarity (if used) |
| Advertising | _gcl_au, _fbp, li_fat_id | Google Ads, Facebook Pixel, LinkedIn Insight (if used) |
5. Manage your choices
Cookie Preferences: Use our tool to control your settings.
Browser Controls: Most browsers allow you to refuse cookies or alert you when cookies are being sent. Visit your browser's help section for instructions.
Analytics Opt-out: For Google Analytics, visit Google's opt-out page.
Global Privacy Control: We automatically honor GPC signals from your browser.
6. Children
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
7. International transfers
Cookies may involve data transfers to countries outside your jurisdiction. We use Standard Contractual Clauses and other safeguards as detailed in our Privacy Policy.
8. "Sale/Share" (California)
Under the California Privacy Rights Act, some advertising cookies may constitute "selling" or "sharing" personal information. You can opt out via our Cookie Preferences or Do Not Sell/Share link where applicable.
9. Retention
Cookie lifetimes vary: session cookies expire when you close your browser; persistent cookies may last days to years depending on their purpose. See the table above for typical retention periods.
10. Updates
We may update this policy periodically. The effective date at the top indicates the last revision. Continued use constitutes acceptance of changes.
11. Contact
For questions about this Cookies Policy, contact us at privacy@apexsales.ai
Last updated: July 19, 2026