Reply From Anywhere. Win Every Conversation.
Two-way texting in APEX is a shared SMS inbox where your whole team sends and replies to text conversations with leads and clients. SMS, MMS, templates, assignments and SLA timers sit in one calm view, and you can reply from desktop or mobile.
Every Conversation. One Calm View.
Hi — got your number from the form. What plans cover dental?
Hi Jordan! Yes, several plans do. Want me to send a quick summary?
Yes please. Also curious about waiting periods.
Got it — sending two options now and a 1-pager on waiting periods.
| Capability | Apex | Manual |
|---|---|---|
| Shared team inbox | ||
| Two-way SMS + MMS | ||
| AI reply suggestions | ||
| Templates + quick replies | ||
| Mobile + desktop parity | ||
| 10DLC managed for you | ||
| Setup time | Minutes | ∞ |
Three Pillars. One Inbox.
One Shared Team Inbox
Every SMS thread lives in one inbox your whole team can see. Assignments, @mentions, and internal notes keep handoffs clean — no more lost conversations.
Smart Templates & Quick Replies
Reusable templates with merge fields, plus quick-reply chips for the answers you send a hundred times a week. Reply in two taps from anywhere.
Mobile + Desktop Parity
Identical experience on the road and at your desk. Threads sync instantly, attachments stream in, and read receipts are accurate across every device.
Everything Your Team Needs. Nothing It Doesn't.
Assignments & @mentions
Route conversations to the right teammate, loop in a manager with @mention, and keep an audit trail of every handoff.
Templates & quick replies
Reusable snippets with merge fields, plus one-tap quick-reply chips for the answers you send most.
MMS, files & links
Send images, PDFs, voice memos, and links inside the same thread. Available on every supported number.
SLA timers + saved views
See response timers on every thread. Build saved views like "Unanswered > 1h" so nothing slips through.
Three Steps. Zero Friction.
Thread Lands
Incoming SMS appears in the shared inbox in real time. Everyone with access can see it.
Auto-Assign
Smart routing assigns the conversation based on rules, round-robin, or load balancing.
Reply or Escalate
Teammates reply directly, drop an internal note, or @mention a manager — without ever leaving the thread.