Billing Terms
Transparent pricing with no hidden fees. Understand exactly how messaging costs work with APEX.
Platform Subscription
Monthly Billing
- • Every plan is billed monthly in advance
- • Cancel anytime with immediate effect
- • No long-term contracts required
- • There is no annual plan and no annual discount
Message & Carrier Fees
Important
Messaging costs are billed separately from your APEX subscription at pass-through rates. These fees go directly to carriers (Verizon, AT&T, T-Mobile, etc.) and are not marked up by APEX.
Current Carrier Rates
| Carrier | SMS Rate | MMS Rate |
|---|---|---|
| Verizon | $0.0075 | $0.02 |
| AT&T | $0.0075 | $0.02 |
| T-Mobile | $0.0075 | $0.02 |
| Other carriers | $0.006-0.01 | $0.015-0.025 |
*Rates subject to change by carriers. Updated monthly on the 1st of each month.
Typical Monthly Usage
- • 5,000 messages: ~$35-45/mo
- • 25,000 messages: ~$175-225/mo
- • 100,000 messages: ~$700-900/mo
Texting is included from the Professional plan upward.
Cost Factors
- • Message type (SMS vs MMS)
- • Recipient carrier network
- • Message volume and frequency
- • Geographic location
10DLC Registration & Compliance
All business texting in the US requires 10DLC (10-Digit Long Code) registration with carriers. APEX handles this process for you to ensure compliance and deliverability.
Registration Process
- • Business verification with carriers
- • Use case registration and approval
- • Brand and campaign setup
- • Ongoing compliance monitoring
Benefits
- • Higher delivery rates
- • Reduced filtering and blocking
- • Carrier network compliance
- • Professional sender reputation
Registration Timeline
10DLC registration typically takes 2-5 business days. During this time, you can still send messages through our shared pools while your dedicated numbers are being approved.
Payment & Cancellation Policy
Payment Terms
- • Automatic billing via credit card or ACH
- • Payment due on signup anniversary date
- • Failed payments result in 7-day grace period
- • Late fees may apply after grace period
- • Enterprise plans support NET-30 terms
Cancellation
- • Cancel anytime from account settings
- • No cancellation fees or penalties
- • Subscription fees are not refunded
- • Data export available for 30 days
- • Final invoice includes messaging costs
Refunds
APEX does not offer refunds. Subscription fees are non-refundable, and messaging costs are non-refundable because they are passed directly to carriers. You can cancel at any time to stop future charges.
Billing Support
Questions about billing?
Our billing team is here to help with questions about your account, usage, or payment methods.
Response Times
- • General inquiries: 24-48 hours
- • Payment issues: Same day
- • Enterprise customers: 4 hours
- • Urgent billing matters: Call directly
Last updated: July 19, 2026
These billing terms are subject to change with 30 days notice. Current customers will be notified via email of any changes.