Drips That Warm Leads Without Work
A drip campaign is a timed sequence of messages that runs automatically after a trigger — a form submission, a missed call, a stage change. APEX runs multi-step drips across SMS and email with branching logic and stop-on-reply, so a lead who answers is removed from the sequence instead of continuing to receive it. Every step is evaluated against DNC lists and quiet hours in the contact's local time before it sends.
Day-by-day cadences that adapt and stop when a human replies.
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Smart Drip Capabilities
Day Templates
Skip weekends, pause on reply, and resume after quiet periods
Reactivation Libraries
Pre-built win-back and reactivation sequences that convert
A/B Content
Test messages, throttling controls, and audience filters
How Drips Work
Choose Cadence
Select from proven templates or create custom day-by-day sequences
Personalize
Add merge fields, A/B variants, and audience filters
Launch
Activate your drip and watch leads warm up automatically
Track Performance
Reply Rate
Percentage of leads that respond
Conversion
Leads that book or purchase
Unsubscribe Rate
Opt-out rate monitoring
Ready to Automate Follow-Up?
Start warming leads with smart drip campaigns that work around the clock.